Titre: The Inmates are Running the Asylum : Why High Tech Products Drive Us Crazy and How to Restore the Sanity
�diteur: Pearson Education, Limited
Date de parution: 1999
Langue: anglais
ISBN � 10 chiffres: 0672316498
ISBN � 13 chiffres: 9780672316494
Reliure: Couverture rigide
�dition: 1st.
�tat de l'article: Good

A propos de ce titre

Synopsis

Technology isn't only the way of the future, but also the way of today. With electronics, computer chips, transmitters, and so on finding their way into the most common of household and office environments, most people find that they really don't know very much about the technological advances they use. They need their phones, cameras, computers, and cars to work the way they think-with common sense. Alan Cooper offers up the revelation. "Cooper's approach to design is winning lots of converts, including clients such as Sun Microsystems, Coca-Cola, Compaq, and Dow Jones." -Fast Company Magazine "Once again, Alan Cooper shows the way. His books should be required reading for all those technology companies who think they are serving their customers: think again. We need more books like this one, more people like Alan Cooper." -Don Norman, Nielsen Norman Group, Author of The Invisible Computer "This clear-headed book teaches leaders what they need to know to create systems that win in the marketplace... you will find this one of the most thoughtful, practical, and helpful books you can read." -Larry Keeley, President, Doblin Group "Cooper's book is a manifesto about how to improve the quality of life in an age where we spend so much time interacting with technology." -Peter Hirshberg, CEO, Elemental Software

� propos de l?auteur

Alan Cooper, the "Father of Visual Basic " is the recipient of Microsoft 's Windows Pioneer Award and Software Visionary Award. The founder of Cooper Interaction Design, Alan works to create software and applications that are designed for the way people work - including such customers as 3M, Elemental, Ericsson, Fujitsu, IBM, Logitech, McGraw-Hill, Sagent, SAP, Sony, Varian, VISA, and Sun Microsystems. He is known as the outspoken champion of the forgotten person in the electronic product development process-the customer.

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