The Innovation Marathon: Lessons from High Technology Firms (Jossey Bass Business & Management Series)

Jelinek, Mariann; Schoonhoven, Claudia Bird

ISBN 10: 1555425984 / ISBN 13: 9781555425982

Edité par Jossey-Bass (edition First Edition), 1993

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. N° de réf. du vendeur 1555425984-11-1

Quatrième de couverture: US microelectronics firms face one of the most intensely competitive business environments in the world. Like a host of other industries, its stakes are the rich US domestic market and a burgeoning global market as well. Foreign firms often come to the fray with government subsidies and tariff barriers, while the US competitors typically must go it alone amidst high wages, high capital costs, price pressures and torrid technological change.

But the electronics environment isn′t unique; it is only the leading edge of competitive circumstances becoming widely visible on all sides. In automobiles, textiles, steel and other basics, as well as newer service businesses, intense global competition from increasingly skilled rivals is a fact of life. In such markets, success lies in repeated, successful innovation coupled with effective business control.

The Innovation Marathon explodes several myths:
This book offers a guidance from the experience of successful firms on how to achieve continuing innovation, intense employee commitment, simultaneous high creativity and tight control, and flexible responses to rapid change.

Détails bibliographiques

Titre : The Innovation Marathon: Lessons from High ...
Éditeur : Jossey-Bass (edition First Edition)
Date d'édition : 1993
Reliure : Paperback
Etat : Very Good
Edition : First Edition.