Investigating Audiences

Ruddock, Andy

ISBN 10: 1412922704 / ISBN 13: 9781412922708

Edité par SAGE Publications, Limited, 2007

Used book that is in almost brand-new condition. N° de réf. du vendeur 18378968-6

Synopsis :

Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE), this new book on audience research focuses on qualitative methods and will draw upon students′ own media experience. Structured around contemporary topics, including celebrity and reality TV, Investigating Audiences is designed with the needs of lecturers and students in mind. The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying viewers, readers, and listeners.

À propos de l?auteur: Andy Ruddock lectures in Communications and Media Studies at Monash University. He has authored four books on researching media influence. Andy is known for his work on Cultivation Theory. He has published over 50 book chapters and journal articles, applying this theory to media violence, gaming, reality TV, political celebrity pornography, drug and alcohol abuse, sport and media education. Andy is currently writing Cultivation Theory and Digital Media Challenges. This new book details the history of cultivation theory and explains its relevance to contemporary "isms"; activism, sexism, Trumpism, and extremism.

Détails bibliographiques

Titre : Investigating Audiences
Éditeur : SAGE Publications, Limited
Date d'édition : 2007
Reliure : Couverture souple
Etat : As New
Edition : 1st Edition.