KING OF THE WORLD: Muhammad Ali and The Rise of an American Hero.

Book by Remnick David

HYPE

The promoter of the Liston-Clay fight was William B. MacDonald, a former bus conductor who had made so great a fortune that he now got around in two Rolls-Royces and a fifty-foot cruiser named Snoozie. MacDonald was born in Butte in 1908, the descendant, he said, of generations of sheep thieves. There being few sheep to steal in Butte, he came to Miami and made his money in the parking business, then in laundry and dry cleaning, then in restaurant management, trucking, mobile homes, and a mortgage company based in San Juan. He married a Polish woman named Victoria and, just for fun, bought a stud farm in Delray Beach and a Class D baseball team called the Tampa Tarpons. MacDonald handed out gold cuff links like Chiclets. He lived in a quarter-million-dollar house in Bal Harbour and retained an assistant named Sugar Vallone, late of the bartending trade. His generosity as a father was unparalleled. He built his daughter a tree house with drapes and carpeting matching the main house, and for his daughter's eighth birthday he installed a jukebox in the tree. Bill MacDonald had a good time. He smoked his cigars and ate his steaks. He played golf and decorated his walls with the many marlin he had pulled out of the Atlantic. On the golf course, driving his cart, he held a Coke in his right hand and a root beer in his left, and steered with his forearms and his belly. He was very fat.

MacDonald had enjoyed his experience so far in the boxing business. He made some money, if not a lot, promoting the third Patterson-Johansson fight. When he first talked to Chris Dundee about a Liston-Clay title bout, it seemed a no-lose proposition. There was money to be made, what with all the big-money tourists and the winter crowds in Miami in February. How could it flop? Liston was already the most fearsome presence in boxing since Louis and Marciano, and Clay, with his mouth flapping, would sell as many tickets as the Miami fire laws would permit. No lose. And so MacDonald, who had $800,000 invested in the fight, serenely pegged the top ticket at an unprecedented $250.

MacDonald envisioned a great night, the ring surrounded by movie people and all the usual hustlers, the big-roll guys. He wanted all the big faces up close. "A guy calls me, for instance, wants to buy a hundred-dollar seat for Andy Williams," he told a reporter for Sports Illustrated. "I tell him Andy Williams's got to be up there with the big kids. I can't imagine him sitting back there with the little kids. He's got to be in there with the wheels, not the hubcaps."

Although MacDonald was not exactly expert in boxing, he was smart enough to tell the writers he was acutely aware of the possibility of surprise in the fight. "I figure Clay to win it," he said. "He'll take the title if he stays away, jabs and runs, but the little jerk is so egotistical--he's getting hysterical--he thinks he can punch Liston's nose sideways. It's liable to be a stinky fight to watch, but if Clay gets by seven or eight he's likely to win it." One could appreciate the sentiment if not the subtlety of MacDonald's maneuver. You don't sell tickets when David has no shot at Goliath.

MacDonald did not expect Liston to get into a verbal war with Clay before the fight. Liston had become so accustomed to hearing about himself as the indomitable champion, a seven-to-one favorite at the minimum, that he trained at the Surfside Civic Auditorium in North Miami Beach with a smug air of business as usual. In contrast to Clay's gloriously dismal surroundings at the Fifth Street Gym, Liston sparred with air-conditioning. An announcer would intone the next station of the cross--"The champion at the heavy bag"--and Liston would pound away for a short while. Then his cornermen, led by Willie Reddish, would rush to him and towel him off as if he were Cleopatra. Reddish would wing a medicine ball at Liston's gut a dozen times and then Liston would skip rope to "Night Train," as he had on The Ed Sullivan Show.

"Note that the champion's heels never touch the board," the master of ceremonies announced. "He does all this off his toes."
Liston trained the way Liberace played piano; it was a garish representation of a boxer at work. If Liston was taking Clay at all seriously, it was very hard to tell. He would not even deign to pretend to loathe his challenger. "I don't hate Cassius Clay," he said. "I love him so much I'm giving him twenty-two and a half percent of the gate. Clay means a lot to me. He's my baby, my million-dollar baby. I hope he keeps well and I sure hope he shows up." Liston's only health concern, he allowed, was for the destiny of his vaunted left fist: "It's gonna go so far down his throat, it'll take a week for me to pull it out again."

The columnists may not have liked Liston, but they respected him as a fighter. They figured him an easy winner over Clay. Lester Bromberg of the New York World-Telegram said the fight would "follow the pattern" of the two Liston-Patterson fights, the only difference being that this would last longer: "It will last almost the entire first round." Nearly all the columnists were middle-aged, raised on Joe Louis, and they were inclined to like Clay even less than Liston. Jim Murray of the Los Angeles Times predicted that the Liston-Clay matchup would be "the most popular fight since Hitler and Stalin--180 million Americans rooting for a double knockout. The only thing at which Clay can beat Liston is reading the dictionary. . . . His public utterances have all the modesty of a German ultimatum to Poland but his public performances run more to Mussolini's navy."

At the Fifth Street Gym, of course, Clay was exerting considerable energy in his post-training-session press conferences. Day after day he described how he would spend the first five rounds circling "the big ugly bear," tiring him out, and then tear him apart with hooks and uppercuts until finally Liston would drop to all fours in submission. "I'm gonna put that ugly bear on the floor, and after the fight I'm gonna build myself a pretty home and use him as a bearskin rug. Liston even smells like a bear. I'm gonna give him to the local zoo after I whup him. People think I'm joking. I'm not joking. I'm serious. This will be the easiest fight of my life." He told the visiting reporters that now was their chance to "jump on the bandwagon." He was taking names, he said, keeping track of all the naysayers, and when he won "I'm going to have a little ceremony and some eating is going on--eating of words." Day after day he would replay his homage to Gorgeous George when describing what he'd do in case of a Liston win: "You tell this to your camera, your newspaper, your TV man, your radio man, you tell this to the world: If Sonny Liston whups me, I'll kiss his feet in the ring, crawl out of the ring on my knees, tell him he's the greatest, and catch the next jet out of the country." Most spectacularly, he composed in honor of the occasion what was surely his best poem. Over the years, Clay would farm out some of his poetical work. "We all wrote lines here and there," Dundee said. But this one was all Clay. Ostensibly, it was a prophetic vision of the eighth round, and no poem, before or after, could beat it for narrative drive, precise scansion, and wit. It was his "Song of Myself":

Clay comes out to meet Liston
And Liston starts to retreat
If Liston goes back any further
He'll end up in a ringside seat.
Clay swings with a left,
Clay swings with a right,
Look at young Cassius
Carry the fight.
Liston keeps backing
But there's not enough room
It's a matter of time.
There, Clay lowers the boom.
Now Clay swings with a right,
What a beautiful swing,
And the punch raises the bear,
Clear out of the ring.
Liston is still rising
And the ref wears a frown,
For he can't start counting,
Till Sonny comes down.
Now Liston disappears from view.
The crowd is getting frantic,
But our radar stations have picked him up
He's somewhere over the Atlantic.
Who would have thought
When they came to the fight
That they'd witness the launching
Of a human satellite?
Yes, the crowd did not dream
When they laid down their money
That they would see
A total eclipse of the Sonny!
I am the greatest!

Nearly all the writers regarded Clay's bombast, in prose and verse, as the ravings of a lunatic. But not only did Clay have a sense of how to fill a reporter's notebook and, thus, a promoter's arena, he had a sense of self. The truth (and it was a truth he shared with almost no one) was that Cassius Clay knew that for all his ability, for all his speed and cunning, he had never met a fighter like Sonny Liston. In Liston, he was up against a man who did not merely beat his opponents, but hurt them, damage them, shame them in humiliatingly fast knockouts. Liston could put a man away with his jab; he was not much for dancing, but then neither was Joe Louis. Liston was the prototype of what a heavyweight champion should be: he threw bomb after unforgiving bomb. When he hit a man in the solar plexus the glove seemed lost up to the cuff; he was too powerful to grab and clinch; nothing hurt him. Clay was too smart, he had watched too many films, not to know that. "That's why I always knew that all of Clay's bragging was a way to convince himself that he could do what he said he'd do," Floyd Patterson told me many years later. "I never liked all his bragging. It took me a long time to understand who Clay was talking to. Clay was talking to Clay."

Very few people would ever know how true that was and how much Clay feared Liston. One evening, just before signing the contracts for the fight, he visited Sports Illustrated's offices on the twentieth floor of the Time-Life Building in midtown Manhattan. It was seven-thirty and Clay stood at the window looking out at the lights blinking along Sixth Avenue and beyond. He was quiet for a long time.

Finally, the writer Mort Sharnik said, "Cassius, all these things you're saying about Liston, do you really mean them? Do you really think you're going to beat this guy?"
"I'm Christopher Columbus," he said slowly. "I believe I'll win. I've never been in there with him, but I believe the world is round and they all believe the world is flat. Maybe I'll fall off the world at the horizon but I believe the world is round."
Clay had doubts, but he used those doubts the way a black belt in judo uses the weight of his assailant. Weeks before the fight, he approached Liston's manager, Jack Nilon, and said, "You know, I shot my mouth off to make this fight a success. My day of reckoning is about to come. If the worst happens I want to get out of there quick. I'd like to provision my bus and get out of there quick." Then he asked Jack Nilon for ten thousand dollars for the provisioning.

"No one could read this kid," Sharnik would say. "It was hard to know if he was the craziest kid you ever saw or the smartest."
Bill MacDonald never hoped to convince the public that Clay was a modest fellow in the Louis mold, but he had hoped that the writers would think he could fight. They did not. According to one poll, 93 percent of the writers accredited to cover the fight predicted Liston would win. What the poll did not register was the firmness of the predictions. Arthur Daley, the New York Times columnist, seemed to object morally to the fight, as if the bout were a terrible crime against children and puppies: "The loudmouth from Louisville is likely to have a lot of vainglorious boasts jammed down his throat by a hamlike fist belonging to Sonny Liston. . . ."
In the later acts of his career, Muhammad Ali would take his place in the television firmament and his Boswell would be Howard Cosell. But in the days preceding his fight with Sonny Liston in Miami, Cassius Clay was not yet Muhammad Ali and Howard Cosell was a bald, nasal guy on the radio who annoyed his colleagues with his portentous questions and his bulky tape recorder, which he was forever bashing into someone's giblets. Newspapers were still the dominant force in sports; columnists--white columnists--were the dominant voices; and Jimmy Cannon, late of the New York Post and, since 1959, of the New York Journal-American, was the king of the columnists. Cannon was the first thousand-dollar-a-week man, Hemingway's favorite, Joe DiMaggio's buddy, and Joe Louis's iconographer. Red Smith, who wrote for the Herald Tribune, employed an elegant restraint in his prose that put him ahead of the game with more high-minded readers, but Cannon was the popular favorite: a world-weary voice of the city. Cannon was king, and Cannon had no sympathy for Cassius Clay. He did not even think he could fight.

One afternoon shortly before the fight, Cannon was sitting with George Plimpton at the Fifth Street Gym watching Clay spar. Clay glided around the ring, a feather in the slipstream, and every so often he popped a jab into his sparring partner's face. Plimpton was completely taken with Clay's movement, his ease, but Cannon could not bear to watch.

"Look at that!" Cannon said. "I mean, that's terrible. He can't get away with that. Not possibly." It was just unthinkable that Clay could beat Liston by running, carrying his hands at his hips, and defending himself simply by leaning away.

"Perhaps his speed will make up for it," Plimpton put in hopefully.
"He's the fifth Beatle," Cannon said. "Except that's not right. The Beatles have no hokum to them."
"It's a good name," Plimpton said. "The fifth Beatle."
"Not accurate," Cannon said. "He's all pretense and gas, that fellow. . . . No honesty."

Clay offended Cannon's sense of rightness the way flying machines offended his father's generation. It threw his universe off kilter.
"In a way, Clay is a freak," he wrote before the fight. "He is a bantamweight who weighs more than two hundred pounds."
Cannon's objections went beyond the ring. His hero was Joe Louis, and for Joe Louis he composed the immortal line that he was a "credit to his race--the human race." He admired Louis's "barbaric majesty," his quiet in suffering, his silent satisfaction in victory. And when Louis finally went on too long and, way past his peak, fought Rocky Marciano, he eulogized the broken-down old fighter as the metaphysical poets would a slain mistress: "The heart, beating inside the body like a fierce bird, blinded and caged, seemed incapable of moving the cold blood through the arteries of Joe Louis's rebellious body. His thirty-seven years were a disease which paralyzed him."

Cannon was born in 1910 in what he called "the unfreaky part of Greenwich Village." His father was a minor, if kindly, servant of Tammany Hall. The family lived in cold-water flats in the Village, and Cannon got to know the neighborhood and its workmen, the icemen, the coal delivery boys. Cannon dropped out of school after the ninth grade and caught on as a copy boy at the Daily News and never left the newspaper business. As a young reporter he caught the eye of Damon Runyon when he wrote dispatches on the Lindbergh kidnapping trial for the International News Service.

"The best way to be a bum and earn a living is to write sports," Runyon told Cannon and then helped him get a job at a Hearst paper, The New York American. Like his heroes, Runyon and the Broadway columnist Mark Hellinger, Cannon gravitated to the world of the "delicatessen nobility," to the bookmakers and touts, the horse players and talent agents, who hung out at Toots Shor's and Lindy's, the Stork Club and El Morocco. When Cannon went off to Europe to write battle dispatches for The Stars and Stripes, he developed what would become his signature style: florid, sentimental prose with an underpinning of hard-bitten wisdom, an urban style that he had picked up in c...