LOW-BUDGET, HIGH-QUALITY DESIGN: The Art of Inexpensive Visual Communication.

Heller, Steven; Fink, Anne

ISBN 10: 0823028801 / ISBN 13: 9780823028801

Edité par Watson-Guptill Publications, Incorporated, New York, NY, U.S.A., 1990

A propos de cet article

Graphic designers are constantly challenged by the demand for good-looking design. Many graphic design showpieces are glossy, well-produced, and expensive, but in fact, in the everyday world design projects seldom have lavish budgets. LOW-BUDGET, HIGH-QUALITY DESIGN addresses the issue of how to design effectively but inexpensively, recounting every trick and tool used to produce works on a tight budget. In over eighty practical case histories of good, economical design, Steven Heller and Anne Fink explain what it takes to work successfully with limited resources. The examples include posters, promotional mailers, packages, logotypes, and magazines by some of today's finest designers and design teams. These projects show that a low budget need not lead to the sacrifice of quality in a design. LOW-BUDGET, HIGH-QUALITY DESIGN is not just a description of the cheapest production methods, but a sensible, professional look at how many designers have blended budgetary concerns with creative, thoughtful design concepts. Very fine, in fine, mylar-protected dust jacket. 8 1/2" X 11 1/4".

N° de réf. du vendeur 4777

Détails bibliographiques

• Titre: LOW-BUDGET, HIGH-QUALITY DESIGN: The Art of Inexpensive Visual Communication.
• Éditeur: Watson-Guptill Publications, Incorporated, New York, NY, U.S.A.
• Date de parution: 1990
• Langue: anglais
• ISBN à 10 chiffres: 0823028801
• ISBN à 13 chiffres: 9780823028801
• Reliure: Hardcover
• Édition: First Edition
• Impression: 1st Printing
• État de l'article: Fine
• État de la jaquette: Fine
• Catalogues du vendeur:
  • Art & Photography
  • Nonfiction

A propos de ce titre

Synopsis

Addressing the issue of how to design effective and inexpensive pieces, the authors examine the variables in a budget and look at examples of low-cost design in a range of products including posters, catalogues, books, advertisements, self-promotion pieces and corporate identity campaigns. The authors then look at how the designer can maximize affordable materials and discuss the possibilties of using one or two colours, choosing economical paper or taking advantage of desktop publishing systems. The book is aimed at graphic designers and art directors.