An exciting new textbook examining big data and business analytics to look at how they can help managers become more effective decision-makers.
Simone Gressel
Simone Gressel (PhD) is a lecturer at The Hague University of Applied Sciences in the Netherlands. She has studied in Germany, the Netherlands, the United States, and completed her doctoral studies in Management and Information Systems in New Zealand. As part of the Management Analytics Decision Making group, her research aims at exploring the role of analytics and big data as well as human factors such as intuition and experience in the managerial decision-making process, and how a balance between both can be established. She has also held Director positions in the IT industry.
Nazim Taskin
Nazim Taskin is a Senior Lecturer at School of Management, Massey University, New Zealand. He holds a PhD in Interdisciplinary Studies from University of British Columbia, Okanagan, Canada. His research interests include Enterprise Systems, Strategic IS/IT Alignment, Big Data and Analytics, Decision Making and Knowledge Management. Nazim has published in various journals, conferences including Australasian Journal of Information Systems, Journal of Knowledge Management, Journal of Electronic Commerce, Journal of Enterprise Information Management, Business Strategy and the Environment, Hawaii International Conference on System Sciences (HICSS), Australasian Conference on Information Systems (ACIS), Americas Conference on Information Systems (AMCIS), and European Conference on Information Systems (ECIS). He has co-authored a book chapter as well.