Managing Product and Service Development : Text and Cases

Thomke, Stefan

ISBN 10: 0073023019 / ISBN 13: 9780073023014

Edité par McGraw-Hill Higher Education, 2006

Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 5304890-6

Synopsis :

This text offers a new option for instructors interested in emphasizing a balance between products and services. Managing Product and Service Development is about the managerial aspects critical to conceiving, designing, and developing innovative products and services. The course exposes students to some of the best management practices, tools, and frameworks known today, and introduces new approaches that hold promise for the future. Many texts are either aimed at engineering or marketing specialists and do not adequately address the often difficult general management issues that arise in complex development project. This book does not require training or experience in a technical field but addresses the role of new technologies in product development. In this text students learn about innovation through exploration. All the material has been developed and tested in the MBA and executive education classroom at Harvard Business School. The Instructor’s Manual (IM), as only part of this text’s proven teaching materials, describes an optional student project that complements in-class sessions.

À propos de l'auteur: Stefan H. Thomke is Associate Professor of technology and operations management at Harvard Business School.

Détails bibliographiques

Titre : Managing Product and Service Development : ...
Éditeur : McGraw-Hill Higher Education
Date d'édition : 2006
Reliure : Couverture rigide
Etat : Very Good
Edition : 1st Edition.