Marketing : A Critical Textbook

Jack, Gavin, Fitchett, James, Ellis, Nick, Higgins, Matthew, Lim, Ming

ISBN 10: 1848608780 / ISBN 13: 9781848608788

Edité par SAGE Publications, Limited, 2010

A propos de cet article

Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

N° de réf. du vendeur 15368206-20

Détails bibliographiques

• Titre: Marketing : A Critical Textbook
• Éditeur: SAGE Publications, Limited
• Date de parution: 2010
• Langue: anglais
• ISBN à 10 chiffres: 1848608780
• ISBN à 13 chiffres: 9781848608788
• Reliure: Couverture souple
• Édition: 1st Edition.
• État de l'article: Very Good
• Poids: 1,052 livre

A propos de ce titre

Synopsis

Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world.

À propos des auteurs

Mike Saren previously held chairs in marketing at the universities of Stirling and Strathclyde and was awarded an Honorary Fellowship of the UK Academy of Marketing in July 2007. He was a convener of the marketing streams at the Critical Management Studies Conferences, 1999-2011; and one of the founding editors in 2001 of the journal 'Marketing Theory'' (Sage Publications). Also co-editor of books on Rethinking Marketing, (Brownlie et al, 1999, Sage) and Critical Marketing: Defining the Field (Saren et al, Elsevier, 2007). His introductory text is Marketing Graffiti: The View from the Street (Saren, 2006, Butterworth Heinemann).

I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.