Marketing and Entrepreneurship in SME's : An Innovative Approach
Carson, David, Cromie, Stanley, Mcgowan, Pauric, Hill, Jimmy
ISBN 10: 0131509705 ISBN 13: 9780131509702
Edité par Pearson Education, Limited, 1995
Ancien(s) ou d'occasion
Couverture souple
Vendeur
Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
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A propos de cet article
Description :
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur GRP69035927
Synopsis :
The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises. To that end, the text approaches both the concepts of marketing and entrepreneurship at the same time and uses accepted and established marketing theories as a foundation of the text.
Présentation de l'éditeur: The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises. To that end, the text approaches both the concepts of marketing and entrepreneurship at the same time and uses accepted and established marketing theories as a foundation of the text.
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Détails bibliographiques
Titre : Marketing and Entrepreneurship in SME's : An...
Éditeur : Pearson Education, Limited
Date d'édition : 1995
Reliure : Couverture souple
Etat : Very Good
Edition : 1st Edition.