Marketing Strategy: Relationships, Offerings, Timing, & Resource Allocation

Sudharshan, Devanathan

ISBN 10: 0024182648 / ISBN 13: 9780024182647

Edité par Pearson College Div, 1995

A propos de cet article

Used - Very Good.

N° de réf. du vendeur 9-O-5-0135

Détails bibliographiques

• Titre: Marketing Strategy: Relationships, Offerings, Timing, & Resource Allocation
• Éditeur: Pearson College Div
• Date de parution: 1995
• Langue: anglais
• ISBN à 10 chiffres: 0024182648
• ISBN à 13 chiffres: 9780024182647
• Reliure: paperback
• Édition: 1st Edition.
• État de l'article: Very Good

A propos de ce titre

Synopsis

This text is appropriate for advanced/MBA level marketing strategy courses found in marketing departments and undergraduate level marketing capstone courses in business administration departments.

Offering a fresh and extremely current approach to marketing strategy, this superb new text emphasizes relationships, presents relevant material from other fields (such as finance and accounting), and establishes coherent analytical frameworks through which to examine strategic options. Integrating coverage of research findings with observed practice and cutting-edge ideas with traditional notions, this text provides a sound, balanced and contemporary basis for understanding and implementing all facets of marketing strategy.