Modern Competitive Analysis

Oster, Sharon M.

ISBN 10: 0195058453 / ISBN 13: 9780195058451

Edité par Oxford University Press, Incorporated, 1989

Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 2233769-75

Synopsis :

Shows that combining an understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organisation and provide guidelines for effective corporate strategies. The third edition includes new material in game theory, added value analysis and strategic intent.

Présentation de l'éditeur: This book shows that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies. Covering new and important areas in economics not treated in other management and strategic planning books, Modern Competitive Analysis is a fundamental resource to the managers of today and tomorrow. The Third Edition includes new material in game theory, added value analysis and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets.

Détails bibliographiques

Titre : Modern Competitive Analysis
Éditeur : Oxford University Press, Incorporated
Date d'édition : 1989
Reliure : Couverture rigide
Etat : Good
Edition : First Edition.