Modern Radio Advertising.

Edité par Funk & Wagnalls Company, New York, 1949

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First edition, review copy with the original publisher’s slip tipped in of this comprehensive guide to radio advertising during its "golden age." Octavo, original publisher's cloth with gilt titles, illustrated with graphs and diagrams. In very good condition. Foreword by Frank LaClave. Modern Radio Advertising (1949) by Charles Hull Wolfe is a comprehensive study of advertising practices during the mid-twentieth-century “golden age” of radio, offering both theoretical analysis and practical guidance for marketers. Spanning over 700 pages, the work examines the creation and evaluation of radio commercials, including spot announcements and sponsored programming, while emphasizing the importance of audience psychology and persuasive communication. Wolfe integrates survey data and industry analysis to outline strategies for targeting diverse audiences and maximizing the effectiveness of radio as a mass medium.

N° de réf. du vendeur 151444

Détails bibliographiques

Titre
Modern Radio Advertising.
Auteur
Wolfe, Charles Hull
Éditeur
Funk & Wagnalls Company, New York
Année de publication
1949
Édition
Edition originale
Catalogues du vendeur
Economics and Finance

Raptis Rare Books

Palm Beach, FL, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 24 septembre 2003

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

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Raptis Rare Books is an antiquarian book firm that specializes in fine first editions, signed and inscribed books, and landmark books in all fields. We have distinguished ourselves by having a reputation for handling unique and important books that are in exceptional condition. Our business model is simple: we strive to handle books that are in exceptional condition and to provide exceptional customer service. We specialize in working with private collectors with a specific wish list, helping individuals find the ideal gift for special occasions, and partnering with representatives of institutions. We are here to assist you in your pursuit and to be your guide in bringing the library of your imagination to reality. Please visit our rare book gallery located at 329 Worth Avenue in Palm Beach, Florida, visit our website, call us at 561.508.3479, or email us at mail@raptisrarebooks.com. Free gift wrapping available upon request.…

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