Myths of Strategy: Dispel the Misconceptions and Deliver a Winning Strategy (Business Myths, 13)

Barthélemy, Jérôme

ISBN 10: 1398607827 / ISBN 13: 9781398607828

Edité par Kogan Page, 2022

A propos de cet article

as new unused.

N° de réf. du vendeur 2000028572

Détails bibliographiques

• Titre: Myths of Strategy: Dispel the Misconceptions and Deliver a Winning Strategy (Business Myths, 13)
• Éditeur: Kogan Page
• Date de parution: 2022
• Langue: anglais
• ISBN à 10 chiffres: 1398607827
• ISBN à 13 chiffres: 9781398607828
• Reliure: Soft cover
• Édition: 1st Edition
• État de l'article: Very Good

A propos de ce titre

Synopsis

Challenge strategy-speak, banish management hyperbole and discard the worst myths and misconceptions in business today replacing them with tried-and-tested truths that will make your company more successful.

À propos de l?auteur

Jérôme Barthélemy is Executive Vice-President, Dean for Post Experience Programs, Corporate Programs and Relations and Professor of strategy and management at ESSEC Business School, Paris, France. He has been a visiting professor and visiting research scholar at New York University (NYU), Stanford University and Cambridge University.
His book, Unleash your company's competitive spirit, received France's best management book award in 2017. This prize was jointly awarded by the FNEGE (Fondation nationale pour l'enseignement de la gestion des entreprises) and the EFMD (European foundation for management development).