We are all fascinated by them - that enigmatic class of people often referred to as the rich. In our fantasies, we envision them living in extreme luxury in million dollar mansions, cruising on yachts and jetting off to exotic locales at a moments notice. In "The New Elite", the authors reveal what drives our country's most powerful and influential class, what they want, where they shop and how they really spend their money. With candor and unique insight, they reveal that the people who drive our economy are not Ivy-league educated, luxury seeking socialites. Today's power elite no longer have last names like Rockefeller, DuPont, and Vanderbilt and they aren't necessarily in the limelight. Nearly half of them attended state schools and most of them come from poor or middle class backgrounds.While they include luminaries like Bill Gates, David Geffen, Ralph Lauren and Donald Trump, they may also include the small business owner next door. Based on thorough research and unprecedented access, "The New Elite" uncovers the five classes of America's new wealthy - including those who struggle with its implications, those who refuse to let it change them, and those who give it away and how each of them is changing our culture and economy. Often surprising and eminently entertaining, this is an enlightening and illuminating look at America's real ruling class, the profound ways they have redefined what it means to be rich, and the very real ways they are reshaping our country and our world.

� propos de l?auteur

Doug Harrison founded Harrison Group Inc. in 1996, and has developed branding strategies for Coca-Cola, Microsoft, and Bank of America. Dr. Jim Taylor is Vice President of the Harrison Group and one of the country's most respected marketing consultant. John Butman is the co-author of Trading Up: The New American Luxury and Treasure Hunt: Inside the Mind of the New Consumer.

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