The New Penguin Dictionary of Business (Penguin Reference Books)

Trott, Paul,Uncles, Mark,Bannock, Graham,Davis, Evan

ISBN 10: 0140513779 / ISBN 13: 9780140513776

Edité par Penguin, 2003

A propos de cet article

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Détails bibliographiques

• Titre: The New Penguin Dictionary of Business (Penguin Reference Books)
• Éditeur: Penguin
• Date de parution: 2003
• Langue: anglais
• ISBN à 10 chiffres: 0140513779
• ISBN à 13 chiffres: 9780140513776
• Reliure: Paperback
• Édition: Edition originale
• État de l'article: Very Good

A propos de ce titre

Synopsis

Jargon, jargon, jargon. Perplexing, meaningless, incomprehensible: that’s all the business world is, right? Be flummoxed no more! The Penguin Dictionary of Business is your answer. From oligopoly to the Pareto analysis to the Chinese wall and the Taguchi method, this text deciphers and disentangles the mysteries of commerce, economics and finance. Written accessibly and succinctly, this is the ultimate reference for anyone with an interest in the business world, whether for study or work. Clearly written by experts in their fields, with practical and relevant examples, it covers a host of both general and more specialised terms, from ‘A’ shares to zero-sum game.

À propos de l?auteur

Evan Davis is the BBC's Economics Editor. He lives in London SW5. Graham Bannock is Chair of Bannock Consulting and co-author of the Penguin Dictionary of Economics. He lives in Dorset. Paul Trott is a Senior Lecturer at the Universty of Portsmouth. Professor Mark Uncles is Head of the School of Marketing at the University of New South Wales, Australia.