THE PSYCHOLOGY OF ADVERTISING IN THEORY AND PRACTICE. A Simple Exposition of the Principles of Psychology In Their Relation to Successful Advertising.

Scott, Walter Dill

Edité par Small, Maynard & Company, Boston, MA, 1921

A propos de cet article

x, 437 pages of text including a bibliography. Hardcover binding with moderate sunning to the spine and minor to moderate rubbing. No dustjacket. Contains 130 black & white illustrations, mainly showing original advertisements. Previous owner's name neatly on the inside front cover. The text is clean and unmarked. Size: Octavo (8vo).

N° de réf. du vendeur 014979

Détails bibliographiques

• Titre: THE PSYCHOLOGY OF ADVERTISING IN THEORY AND PRACTICE. A Simple Exposition of the Principles of Psychology In Their Relation to Successful Advertising.
• Éditeur: Small, Maynard & Company, Boston, MA
• Date de parution: 1921
• Reliure: Hardcover
• Édition: First thus edition.
• État de l'article: Very good condition
• Type de livre: Book
• Catalogues du vendeur:
  • Business and Finance