PUBLIC RELATIONS RESEARCH ANNUAL Volume 3

Grunig, Larissa A & James E

ISBN 10: 0805809309 / ISBN 13: 9780805809305

Edité par Lawrence Erlbaum, Hillsdale, NJ, 1991

A propos de cet article

232 pp., White Illus Hardback, Fine As New, no DJ, 1st ed.

N° de réf. du vendeur 025317

Détails bibliographiques

• Titre: PUBLIC RELATIONS RESEARCH ANNUAL Volume 3
• Éditeur: Lawrence Erlbaum, Hillsdale, NJ
• Date de parution: 1991
• Langue: anglais
• ISBN à 10 chiffres: 0805809309
• ISBN à 13 chiffres: 9780805809305
• Reliure: Hardcover
• Édition: 1st Edition
• État de l'article: As New
• Catalogues du vendeur:
  • sociology

A propos de ce titre

Synopsis

Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought and investigation brought to bear on this subject. Many relevant topics are discussed, including communication roles, women's issues in the feminization of the field, the concepts of symmetry and game theory, and finally, publics -- dealing with roles, risk takers, and how audiences receive, process, and retain messages on public policy issues.

À propos de l?auteur

Grunig, Larissa A.; Grunig, James E.