Personal Branding for Dummies

Consumer Dummies Staff, Chritton, Susan

ISBN 10: 1118117921 / ISBN 13: 9781118117927

Edité par Wiley & Sons, Incorporated, John, 2012

A propos de cet article

Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

N° de réf. du vendeur 7914943-6

Détails bibliographiques

• Titre: Personal Branding for Dummies
• Éditeur: Wiley & Sons, Incorporated, John
• Date de parution: 2012
• Langue: anglais
• ISBN à 10 chiffres: 1118117921
• ISBN à 13 chiffres: 9781118117927
• Reliure: Couverture souple
• Édition: 1st Edition.
• État de l'article: Very Good
• Poids: 0,5 livre

A propos de ce titre

Synopsis

The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more.* Tips on utilizing Social Media to showcase your personal brand* How personal branding can help advance your career* Guidance on creating a clear and concise image* Accompanying CD features memorization drills and exercises With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>

À propos de l?auteur

Susan Chritton, M.Ed., PCC, NCCC, is a Master Personal Brand Strategist and Executive Coach. Susan combines her skills as a Master Career Counselor and Professional Certified Coach to guide professionals toward a more authentic and meaningful career. Respected for her expertise and personal style, her clients appreciate her grounded approach and trust her direction through the personal branding process.