The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Walter, Ekaterina, Gioglio, Jessica

ISBN 10: 007182393X / ISBN 13: 9780071823937

Edité par McGraw-Hill Education, 2015

A propos de cet article

Used book that is in clean, average condition without any missing pages.

N° de réf. du vendeur 8820537-20

Détails bibliographiques

• Titre: The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
• Éditeur: McGraw-Hill Education
• Date de parution: 2015
• Langue: anglais
• ISBN à 10 chiffres: 007182393X
• ISBN à 13 chiffres: 9780071823937
• Reliure: Couverture souple
• Édition: 1st Edition.
• État de l'article: Good

A propos de ce titre

Synopsis

Attention is the new commodity. Visual Storytelling is the new currency.

• Human brain processes visuals 60,000x faster than text.
• Web posts with visuals drive up to 180% more engagement than those without.
• Viewers spend 100% more time on web pages with videos.

Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

"This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!"
--Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook

"A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling."
--Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple

"The Power of Visual Storytelling is the new marketing bible!"
--Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel

"If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million."
--Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company

À propos de l?auteur

Ekaterina Walter is a cofounder and CMO at Branderati and a former global social media leader at Intel.
Jessica Gioglio is the social media manager for Dunkin' Donuts.