Practising strategy: A southern African context. Cet article n’est pas disponible.Practising strategy: A southern African context

Given the common acknowledgement that strategy implementation is the greatest challenge to managers in the 21st century and the greatest reason for strategy failure we decided to focus on strategy implementation. Rather than promoting the unrealistic idea of strategy as a purely rational and deliberate outcome, this book acknowledges and explores the idea that strategy is often emergent, messy and experimental. We focus on strategy as something that people do rather than something that an organisation possesses. Since people are the building blocks of strategy, we recognise the fact that strategy is both a cognitive and a political activity.

Prof Peet Venter - Professor in Strategy and Marketing SBL. Prof Tersia Brevis - Chair: Department of Business Management School of Management Sciences Unisa. Prof Mari Jansen van Rensburg - Professor/acting Area Head Strategy and Marketing SBL. Dr Jan Meyer - NWU. Dr Johan van Zyl - HOD Business Management University of the Free State. Prof CecileNieuwenhuizen - Head of Department Business Management University of Johannesburg. Prof Annemarie Davis - Professor Directing Higher Degrees (Acting), Office of Graduate Studies and Research College of Economic and Management Sciences UNISA. Dr Hannelize Jacobs. Cliffton Singh Senior - Lecturer Strategy and Marketing SBL.