New York:: John Wiley & Sons, 1971. A square, reasonably tight copy. Inner hinges are perfect. WITHDRAWN stamp, and a few other library markings on the endpapers. Text pages are clean, crisp, and unmarked. No underlining. No highlighting. No margin notes. First American printing with "First published 1971" on the copyright page. Among the book's 10 chapters are: The Dependence of Successful Marketing on Successful Forecasting; Some Forecasting Methodology in Marketing; The Logical Approach to Forecasting; The Essentials of Decision Making; Case Study 1: A Disinvestment Problem; Case Study 2: A Company Acquisition; Conclusion. With 22 figures. Mathematical Appendix. Index. Bound in the original black boards, lettered in shiny gold on the spine. First U.S. Edition. Hard Cover. Very Good+ EX-LIBRARY./No jacket. 8vo. 254pp.

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D�tails bibliographiques

Titre

Prediction Techniques for Marketing Planners : The Practical Application of Forecasting Methods to Business Problems

�diteur

John Wiley & Sons, New York:

Date de parution

1971

Langue

anglais

ISBN � 10 chiffres

0470674709

ISBN � 13 chiffres

9780470674703

Reliure

Hardcover

�dition

First U.S. Edition.

�tat de l'article

Very Good+ EX-LIBRARY.

�tat de la jaquette

No jacket.

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Book by Pearce Colin

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