Protecting Your Company`s Intellectual Property : A Practical Guide to Trademarks, Copyrights, Patents & Trade Secrets

Bouchoux, Deborah E.

ISBN 10: 0814406017 / ISBN 13: 9780814406014

Edité par AMACOM, 2001

A propos de cet article

Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.

N° de réf. du vendeur 15948725-6

Détails bibliographiques

• Titre: Protecting Your Company`s Intellectual Property : A Practical Guide to Trademarks, Copyrights, Patents & Trade Secrets
• Éditeur: AMACOM
• Date de parution: 2001
• Langue: anglais
• ISBN à 10 chiffres: 0814406017
• ISBN à 13 chiffres: 9780814406014
• Reliure: Couverture rigide
• Édition: 1st.
• État de l'article: Very Good

A propos de ce titre

Synopsis

This is a detailed look at how to protect the four key areas of "intellectual property": trademarks; copyrights; patents; and trade secrets (including customer lists, marketing plans, and other in-house documents). Written for a general business reader, the book shows that intellectual property is often a company's most valuable asset. In our age of e-mail, e-commerce and Web sites, protecting intellectual property is harder than ever. This book serves four functions: it explains what intellectual property is; it alerts managers that they NEED to protect their intellectual property; it shows them how to protect it; and it presents ideas for how to "enhance" the value of their "property". The book is packed with examples, offering tools for protecting intellectual property including: trademark and copyright application forms; sample employment agreements; an Internet usage policy; tips on preventing unauthorized dissemination of information via the Web; a guide for conducting an IP audit; and much more.

À propos de l?auteur

Bouchoux is an attorney specializing in intellectual property, and the author of three textbooks. She is in-house counsel at Management Information Consulting, Inc., and an instructor at Georgetown University.