The Psychology of Advertising: A Simple Exposition of the Principles of Psychology in their Relation to Successful Advertising

Walter Dill Scott

Edit� par Sir Isaac Pitman & Sons, London UK, 1912

Etat : Good Couverture rigide

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Ancien(s) ou d'occasion - Couverture rigide

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First UK edition of this book published in 1908 in the USA. It was the first book to apply psychology to advertising. Illustrations of adverts in text. Oriignal red cloth. Spine sunned and faded. Small area of fraying to rear spine edge. Spine ends rubbed. A couple of small marks to the cloth. Inside, name on ffep. Clean and firmly bound. N� de r�f. du vendeur 003158

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D�tails bibliographiques

Titre : The Psychology of Advertising: A Simple ...

�diteur : Sir Isaac Pitman & Sons, London UK

Date d'�dition : 1912

Reliure : Hardcover

Illustrateur : Illustrated

Etat : Good

Edition : 1st UK

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