Public Relations: The Profession and the Practice

Baskin, Otis W.; Aronoff, Craig E.; Lattimore, Dan

ISBN 10: 0697201228 / ISBN 13: 9780697201225

Edité par Brown & Benchmark Publishers, 1997

A propos de cet article

As new. Incorporates the experiences of practitioners with the theoretical perspectives of scholars. The fourth edition features increased coverage of technological change, diversity and expanding global markets, and their impact on the profession. 508 pages. Size: 4to - over 9¾" - 12" tall. N° de réf. du vendeur 008258

Détails bibliographiques

Titre : Public Relations: The Profession and the ...

Éditeur : Brown & Benchmark Publishers

Date d'édition : 1997

Reliure : Hardcover

Etat : As New

Edition : Fourth Edition.

Type de livre : Book

A propos de ce titre

Synopsis :

Provide your students with a thorough understanding of public relations practice with a text that incorporates the experiences of practitioners with the theoretical perspectives of scholars. The fourth edition features increased coverage of technological change, diversity and expanding global markets, and their impact on the profession. New co-author Dan Lattimore, APR, brings a wealth of professional experience, and years of public relations teaching to this edition.