Most people have never heard of the Semantic Web, but it's coming soon - and likely to be as transformative for the way people do business as the World Wide Web was in the 1990s. Information, products and services will move from being 'pushed' by providers to being 'pulled' by customers. The Semantic Web has the potential to take about $2 trillion out of today's push-based economy. Pull is a visionary look at this future.

''A seminal work on the semantic movement and what it means for business.'' -John Doerr, partner, KPCB

''David Siegel lays out in simple terms the architecture of a revolution that will change all businesses. I recommend it for managers and entrepreneurs who want to get ahead of the next wave.'' -Jay Walker, founder, Priceline.com

''There are at least ten killer business ideas in here.'' -Vinod Khosla, Khosla Ventures

''Most companies are not prepared for the Semantic Web. Siegel offers visionary yet practical advice for understanding what it is and how to build a business case going forward. It's time for managers to learns what's coming and how to respond. Leave this book on the shelf at your own peril.'' -Dan Farberm, editor in chief, CNET News

''Twenty books will be written on top of this book. It's not science fiction, it's a road map to the future.'' -Mills Davis, founder, Project10x.com

''This stuff is disruptive. It reminds me of The Road Ahead back in 1999--a set of useful predictions for what's coming, and it's already well under way.'' -Joe Britt, Founder of Danger, a subsidiary of Microsoft

''Siegel shows us the highly compelling services and startups that emerge as web servers start to share information among one another.'' -David Cowan, Bessemer Venture Partners

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