Rational Decision Making for Managers: An Introduction

Towler, Michael; Keast, Sarah

ISBN 10: 0470519657 / ISBN 13: 9780470519653

Edité par Wiley, 2009

A propos de cet article

N° de réf. du vendeur 026268

Détails bibliographiques

Titre : Rational Decision Making for Managers: An ...

Éditeur : Wiley

Date d'édition : 2009

Reliure : Soft cover

Etat : Very Good

Etat de la jaquette : No Jacket

Edition : 1st Edition

A propos de ce titre

Synopsis :

Rational Decision Making for Managers provides students with a basic understanding of quantitative and analytical techniques that managers use to make complex business decisions and helps them to recognise when they are appropriate. Sarah Keast and Mike Towler also show the characteristics of the decisions that can be informed by the use of each technique, thereby guiding the reader in their choice.

Rational Decision Making for Managers features:

• separate chapters on robustness analysis and game theory
• a strong contextual discussion and clear structure
• a concise mathematical appendix

The book is essential reading for students studying business decision making, quantitative methods and business research methods.

À propos de l?auteur:

Sarah Keast is a lecturer in information management at the University of Plymouth Business School. Sarah has formed an interest in the use of mathematical modelling and quantitative analysis techniques in both the economic and the general business environments.

Michael Towler began his career in research and development and has worked in the public and private sector as well as R&D management. He joined the University of Plymouth Business School in 2002 where he lectured in operations management and in business decision-making. In 2008 this was followed by a move to BPP Business School.