441 pages. Book and Jacket appear to have hardly been read and are both in Fine condition throughout. This Examines How Companies In A Variety Of Industries, Such As International Fashion, Investment Banking, Packaged Goods, And Even U.S. Business Schools, Compete For Prestige And Achieve Celebrity.

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D�tails bibliographiques

Titre

Reputation: Realizing Value from the Corporate Image

�diteur

Harvard Business School Press, Boston

Date de parution

1996

Langue

anglais

ISBN � 10 chiffres

0875846335

ISBN � 13 chiffres

9780875846330

Reliure

Hard Cover

�dition

First Edition.

�tat de l'article

Fine

�tat de la jaquette

Fine

Catalogues du vendeur

Business and Finance

A propos de ce titre

Synopsis

In the first book to quantify the economic returns of reputation, Fombrun shows that by developing strong and consistent images, well-regarded companies create hidden assets that give them a distinct competitive advantage. This book takes readers on a whirlwind tour of how companies build credibility and status. Fombrun shows how major organizations in such diverse settings as the fashion, investment banking, and packaged goods industries - and even U.S. business schools - compete for prestige and achieve celebrity.

Revue de presse

La r�putation d'une entreprise p�se sur ses r�sultats �conomiques : d�velopper une image forte et coh�rente permet aux entreprises de se construire un avantage concurrentiel d�terminant. Telle est la th�se de cet ouvrage qui fournit �galement des m�thodes pour auditer l'image de son entreprise et construire les strat�gies permettant d'asseoir et de d�fendre sa r�putation. -- Id�es cl�s, par Business Digest

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

Description de la librairie

Business Overview - A.B.N Number: 24105299289 Marlowes Books is one of Australia's largest marketplaces for books. Marlowes is an 'Online' bookseller of hard to find, rare, used and out of print books centrally located in Brisbane, Australia. Our stock - We specialize in - Rare, Out of Print, Collectible and Hard to Find Books. We offer over 33,000 Books in over 90 categories which are all stocked in our own warehouse in Brisbane, QLD. Our orders are dispatched daily throughout Australia and around the globe. Our books - Prior to listing any book, we carefully assess the quality, condition and price to offer books that are you will treasure for a lifetime and be able to pass down to future generations. We aim to stock quality, interesting and niche books, while also covering most categories and subjects. Our principal market are books which are not available new any longer, but are still in demand and highly sort after. Our customers - Marlowes Books values our customers satisfaction as the No.1 achievement in our business. We want to not only meet, but exceed your expectations. We welcome new customers to our store and books, and also provide great and on going service to our regular clientele. We are dedicated to fulfilling your reading needs from start to finish Our website - Marlowes Books achieves the above by creating a secure and easy-to-use database which is all put together behind the scenes and displayed onto you as our website. Great attention to detail has been a key part in the design and architecture of our site. Not only does our system keep our regular customers returning, but also allows new customers to search and locate their book with relative ease. Your Orders - Every order is treated with importance and high priority with care in packing and sending. Not only do we carefully detail and asses our books at the time of listing, they all go through a second, final inspection at the time of dispatch to ensure your order reaches you in the best possible condition. Please feel free to browse our stock on line and contact us for any further information. The Team @ Marlowes Books

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