S.U.R.E. - Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success

Kern, Russell

ISBN 10: 0658006223 / ISBN 13: 9780658006227

Edité par McGraw-Hill Companies, The, 2001

Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 3365068-75

Synopsis :

S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportunities, and executing a sales lead campaign.

À propos de l?auteur: McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Détails bibliographiques

Titre : S.U.R.E. - Fire Direct Response Marketing : ...
Éditeur : McGraw-Hill Companies, The
Date d'édition : 2001
Reliure : Couverture rigide
Etat : Very Good
Edition : 1st Edition.