Safeguarding Intangible Assets

Moberly, Michael D.

ISBN 10: 0128005165 / ISBN 13: 9780128005163

Edité par Butterworth-Heinemann, 2014

A propos de cet article

Brand New! 167 pages with index. Security / Risk Management.

N° de réf. du vendeur 060632

Détails bibliographiques

• Titre: Safeguarding Intangible Assets
• Éditeur: Butterworth-Heinemann
• Date de parution: 2014
• Langue: anglais
• ISBN à 10 chiffres: 0128005165
• ISBN à 13 chiffres: 9780128005163
• Reliure: Soft cover
• Édition: 1st Edition
• État de l'article: New

A propos de ce titre

Synopsis

Safeguarding Intangible Assets provides strategies for preserving and enhancing a company's intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percent of an organization's value and revenue. There are many forces making it more and more difficult to protect these assets, and securing them is a complex issue often overlooked by security and risk managers. Many security managers do not have adequate policies or procedures in place to protect these assets from compromise, infringement, and theft. Safeguarding Intangible Assets provides managers with the tools necessary for protecting these assets through effective and consistent oversight designed to preserve their control, use, and ownership. The book offers strategies for various types of business transactions, such as mergers and acquisitions, corporate-university R&D alliances, new product launches, early stage firms, and university-based spin-offs.

À propos de l?auteur

Michael Moberly is president and founder of Knowledge Protection Strategies, a security firm specializing in intangible assets and intellectual property. He has more than 25 years of experience teaching, researching, and consulting on protecting proprietary information and other intangible assets.

Michael is the chair of the Global Development and Outreach Committee for the Intangible Asset Finance Society, and also chairs the Information Asset Protection Council for ASIS International. He has done expert commentary for CNN, CNBC, and NPR.