Search Engine Optimization All-in-One for Dummies

Clay, Bruce, Esparza, Susan

ISBN 10: 0470379731 / ISBN 13: 9780470379738

Edité par Wiley & Sons, Incorporated, John, 2009

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Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 576033-6

Détails bibliographiques

Titre : Search Engine Optimization All-in-One for ...

Éditeur : Wiley & Sons, Incorporated, John

Date d'édition : 2009

Reliure : Couverture souple

Etat : Good

Edition : 1st Edition.

A propos de ce titre

Synopsis :

Book by Clay Bruce Esparza Susan

Quatrième de couverture:

Make your web site irresistible to search engines and watch your business grow!

Search engine optimization is a big topic, but don′t worry this big book is broken down into manageable minibooks. Each minibook gives you the nitty gritty on one important part of the puzzle, like choosing the right keywords, designing a search engine friendly web site, creating links to the right places, or analyzing your results. Success awaits!

• Anatomy of a search engine learn how search engines work and how to use them to your advantage

• The mighty keyword get the tools and learn tactics to research keywords and build keyword lists

• Know thy competition find out who your significant competitors are and uncover the hook that makes your business stand out

• The meat of the matter gather great ideas for web site content that will engage your visitors

• Links to success discover why internal, inbound, and outbound links are all vital and the guidelines that assure their usefulness

• A firm foundation see why your web server can make or break your SEO efforts and find out how to choose the perfect host

• Market effectively build your brand and boost your business with well–planned search marketing

Open the book and find:

• Why it helps to have a programmer handy

• Ethical guidelines you′ll want to follow

• Tips on building keyword lists and themes

• What you can learn from your competition

• How to use a ranking monitor

• Advice on creating spider–friendly sites

• Help choosing an analytics package

• Pointers on taking your online business global

10 books in 1

• How Search Engines Work

• Keyword Strategy

• Competitive Positioning

• SEO Web Design

• Creating Content

• Linking

• Optimizing the Foundations

• Analyzing Results

• International SEO

• Search Marketing