Selling to the New Elite: Discover the Secret to Winning over Your Wealthiest Prospects

Taylor, Jim & Stephen Kraus & Doug Harrison & Chip Besio

ISBN 10: 0814416535 / ISBN 13: 9780814416532

Edité par Amacom Books, 2011

A propos de cet article

Book and DJ New. NO notes, names or ANY markings. Not clipped ($27.95) ; 253 pages.

N° de réf. du vendeur 70285

Détails bibliographiques

• Titre: Selling to the New Elite: Discover the Secret to Winning over Your Wealthiest Prospects
• Éditeur: Amacom Books
• Date de parution: 2011
• Langue: anglais
• ISBN à 10 chiffres: 0814416535
• ISBN à 13 chiffres: 9780814416532
• Reliure: Hardcover
• Édition: First Edition; First Printing.
• État de l'article: As New
• État de la jaquette: As New

A propos de ce titre

Synopsis

Based on unprecedented research, "The New Elite" took a behind-the-scenes look at America's most powerful and influential class what motivates them, how they think, where they shop, and how they really spend their money. In this practical and fascinating follow up, the authors reveal how salespeople and marketers can hone in on this wealthy class, pique their interest, and convert them into loyal customers. Presenting the best practices behind hundreds of mutually satisfying interactions between salespeople and buyers based on studies of elite companies such as Lexus, Chanel, Neiman Marcus, Four Seasons, Cartier, and, Louis Vuitton, "Selling to the New Elite" reveals what the truly rich want from brands, what they expect from the marketplace, and how the Great Recession has reshaped their purchasing patterns. Loaded with insight and indispensable techniques, this one-of-a-kind guide shows readers everywhere how they can win over the wealthiest customers and become rich themselves.

À propos de l?auteur

Stephen Kraus (San Francisco, CA) is vice president of Harrison Group, where he provides senior leadership to the company's wealth consultancy. Jim Taylor (Waterbury, CT) is vice chairman of Harrison Group, one of the country's most respected marketing firms, and a widely recog nized marketing expert. His clients include American Express, Chanel, UBS Private Wealth Manage ment, and Neiman Marcus. Doug Harrison (Waterbury, CT) founded Harrison Group in 1996 and has developed branding strategies for Coca-Cola, Microsoft, Louis Vuitton, Four Seasons, Bank of America, and other impressive com panies. Taylor and Harrison are the authors of The New Elite (978-0-8144-0048-7). Chip Besio (Dallas, TX) is director of marketing for Sewell, a high-profile chain of car dealerships in Texas.