Shameless Exploitation in Pursuit of the Common Good : The Madcap Business Adventure by the Truly Oddest Couple

Newman, Paul, Hotchner, A. E.

ISBN 10: 0786262303 / ISBN 13: 9780786262304

Edité par Thorndike Press, 2004

Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 3474924-6

Synopsis :

In 1978, Paul Newman and S. E. Hotchner decided that rather than just distribute Paul's own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn and lemonade, Newman's Own became a major player in the food business. The company's profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses.

Détails bibliographiques

Titre : Shameless Exploitation in Pursuit of the ...
Éditeur : Thorndike Press
Date d'édition : 2004
Reliure : Couverture rigide
Etat : Good
Edition : 1st Edition.