Sport Promotion and Sales Management

McCarthy, Laurence, Irwin, Richard L., Sutton, William Anthony

ISBN 10: 0736003207 / ISBN 13: 9780736003209

Edité par Human Kinetics, 2002

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur GRP62976309

Synopsis :

In this work on promotion and sales in the sport industry, leading experts from both the classroom and the sport field offer keen insights and experiential data to provide the reader with the skills needed to become well versed in promotion and sales. Industry experts recognize a need for students to be trained in sales and promotion, as many entry-level sport management jobs deal with these aspects of the sporting industry. This resource should help readers to excel in the field. Chapter objectives, key terms, chapter summaries and practitioner perspectives are just some of the many features included in this resource that will assist the reader to succeed in the profession.

Détails bibliographiques

Titre : Sport Promotion and Sales Management
Éditeur : Human Kinetics
Date d'édition : 2002
Reliure : Couverture rigide
Etat : Very Good
Edition : 1st.