This innovative book teaches students to understand the strategic value of data and statistics in solving real business problems. Following principles of effective learning identified by educational and behavioral research, the instruction proceeds from tangible examples to abstract theory; from the big picture, or "whole," to details, or "parts"; and from a conceptual understanding to ability to perform specific tasks. While the computer is used for computational details, the authors describe the role of statistical thinking and methods for problem solving and process improvement to encourage use of the tools. Hoerl and Snee also teach skills to improve business processes, including collecting data appropriate for a specified purpose, recognizing limitations in existing data, graphically analyzing data using basic tools, deriving actionable conclusions from data analyses, and understanding the limitations of statistical analyses. In summary, the authors demonstrate that statistical thinking and methodology can help students be more valuable and effective in their chosen careers.

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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