Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

� propos des auteurs

T C MELEWAR is Professor of Marketing and Strategy and Head of Marketing at Brunel University, UK.

SURAKSHA GUPTA teaches at Brunel University, UK, and has over 15 years of industry experience, latterly as Director of Systems Research Pvt Ltd in India.

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