Strategy Synthesis : Resolving Strategy Paradoxes to Create Competitive Advantage

De Wit, Bob, Meyer, Ron

ISBN 10: 1861523173 / ISBN 13: 9781861523174

Edité par Cengage Learning, 1999

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 52496137-20

Synopsis :

This is a streamlined version of De Wit and Meyer's text, "Strategy: Process, Content, Context". It contains a range of key articles with text contextualizing the debates around key issues, allowing a wider range of views to be explored within each debate. Each chapter includes a short case with introductory editorial text.

Présentation de l'éditeur: The highly anticipated new edition of the market-leading introduction to strategic management from Bob de Wit (Maastricht School of Management) and Ron Meyer (TiasNimbas Business School). Widely acclaimed for its ability to foster creative, non-prescriptive and global strategic thinking amongst students, Strategy 4e builds on the major international success of the prior edition. Developed from wide-ranging market feedback, all of the short and long cases have been replaced or wholly updated with dozens of new cases crafted by the authors and several international contributors. From Google to KPMG, ING Direct to the Metropolitan Opera, the text now features an unparalleled range of organizations with rich settings for students to develop key strategy skills and understanding. New readings, including coverage of hot topics like Blue Ocean Strategy, ensure the theory remains cutting-edge, while a boosted set of lecturer resources makes this the complete package for 21st century strategy courses.

Détails bibliographiques

Titre : Strategy Synthesis : Resolving Strategy ...
Éditeur : Cengage Learning
Date d'édition : 1999
Reliure : Couverture souple
Etat : Very Good
Edition : 1st Edition.