Vendeur
Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Vendeur AbeBooks depuis 13 octobre 2008
Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 485427-6
#1 NEW YORK TIMES BESTSELLER • ONE MILLION COPIES SOLD! The ultimate guide to making changes and following through, from the authors of Made to Stick and Decisive—hailed as “witty and instructive” (The Wall Street Journal), “packed with examples and hands-on tools that will get you moving right away” (BusinessWeek)
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:
• the lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
• the home-organizing guru who developed a simple technique for overcoming the dread of housekeeping
• the manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you.
À propos de l?auteur: CHIP HEATH is a professor at the Graduate School of Business at Stanford University. He lives in Los Gatos, California. DAN HEATH is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship (CASE). He lives in Raleigh, North Carolina. The Heath brothers are the bestselling authors of Made to Stick and Switch. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in Time, People and US News and World Report.
Titre : Switch : How to Change Things When Change Is...
Éditeur : Crown Publishing Group, The
Date d'édition : 2010
Reliure : Couverture rigide
Etat : Very Good
Edition : 1st Edition.
Vendeur : Hypathia Books Online, Von Ormy, TX, Etats-Unis
Hardcover. Etat : As New. 1st Edition. Hardcover Book - Like New - In Excellent Condition - Flawless - Non-Fiction - Self Help. N° de réf. du vendeur ABE-1749675043643
Quantité disponible : 1 disponible(s)
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Etat : Very Good. 1st Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 485428-6
Quantité disponible : 5 disponible(s)
Vendeur : Better World Books: West, Reno, NV, Etats-Unis
Etat : Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 3979483-6
Quantité disponible : 1 disponible(s)
Vendeur : Better World Books: West, Reno, NV, Etats-Unis
Etat : Very Good. 1st Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 485427-6
Quantité disponible : 3 disponible(s)
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Etat : Good. 1st Edition. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 485426-6
Quantité disponible : Plus de 20 disponibles
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Etat : Very Good. 1st Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 485427-6
Quantité disponible : 1 disponible(s)
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Etat : Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 3979483-6
Quantité disponible : 3 disponible(s)
Vendeur : Better World Books: West, Reno, NV, Etats-Unis
Etat : Very Good. 1st Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 485428-6
Quantité disponible : 3 disponible(s)
Vendeur : Better World Books: West, Reno, NV, Etats-Unis
Etat : Good. 1st Edition. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 485426-6
Quantité disponible : 12 disponible(s)
Vendeur : Top Notch Books, Tolar, TX, Etats-Unis
Hard Cover. Etat : Very Good. Etat de la jaquette : Very Good. First Printing. Jacket and boards have only light wear. Pages are clean, text has no markings, binding is sound. Size: 8vo - over 7¾" - 9¾" tall. N° de réf. du vendeur 305233
Quantité disponible : 1 disponible(s)