TRADING UP: THE NEW AMERICAN LUXURY

Michael J. Silverstein, Neil Fiske, John Butman

ISBN 10: 1591840139 / ISBN 13: 9781591840138

Edité par Portfolio, New York, 2003

A propos de cet article

Very Good+ in a Very Good+ dust jacket. Foxing on top and bottom panel edges. ; 6.32 X 1.17 X 9.26 inches; 320 pages.

N° de réf. du vendeur 305861

Détails bibliographiques

• Titre: TRADING UP: THE NEW AMERICAN LUXURY
• Éditeur: Portfolio, New York
• Date de parution: 2003
• Langue: anglais
• ISBN à 10 chiffres: 1591840139
• ISBN à 13 chiffres: 9781591840138
• Reliure: Hardcover
• Édition: First Edition; First Printing.
• Catalogues du vendeur:
  • misc sale
  • Other

A propos de ce titre

Synopsis

Book by Michael Silverstein Neil Fiske

Présentation de l'éditeur

Trading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.

In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.