Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N� de r�f. du vendeur GRP30825776

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D�tails bibliographiques

Titre : Techno-Ready Marketing : How and Why Your ...

�diteur : Free Press

Date d'�dition : 2001

Reliure : Couverture rigide

Etat : Good

Edition : First Edition.

A propos de ce titre

Synopsis :

Rapid advances in technology are having a profound impact on the marketplace. And the technology is transforming company-customer interactions. This text introduces an innovative framework for measuring how receptive customers are to adopting state-of-the-art products and services. This allows managers to customize and tailor technology and technology-based products to different "techno-ready" market segments. The authors classify consumers as "explorers," "pioneers," "skeptics" and "laggards" to help managers use technology to enhance customer relations.

� propos de l?auteur:

A. Parasuraman is the James W. McLamore Professor of Marketing at the University of Miami. In collaboration with Leonard L. Berry he developed the 'Serv-Qual' model which is the basis for their bestselling book, Delivering Quality Service. L. Colby is president of Rockbridge Associates, Inc., a market research and consulting firm specialising in technology issues. His consulting clients include many Fortune 500 companies.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

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