Synopsis
This workbook comes complete with forms for creating your individual business blueprint. It applies to all types of organization, from large multi-product businesses to start-ups - even to charities and non-profit organizations who need a clearer picture of where they are and where they're going. The authors provide step-by-step layout and ready-made forms, which enable the book to be used as a multi-purpose tool suited to new product plans, venture financing, co-ordinated corporate functional plans, and operating unit short term assessment.
Quatrième de couverture
Total Business Planning: A Step–by–Step Guide integrates strategic, operational, and financial planning in this comprehensive resource. Now completely revised and expanded, this popular business guide answers key questions concerning the preparation and structure of a business plan. With special focus on creative thinking and vision process, it provides methodologies for successfully constructing feasibility studies for new products, building short–term operation plans for business units, and creating plans aimed at the capital markets. Covering the nine levels of the planning process, Total Business Planning addresses such essential topics as vision, philosophy and mission, corporate objectives, tactics and projections, and budgeting. Along with an exhaustive appendix and helpful definitions, you′ll also find a disk with easy–to–use form templates to make the planning job easier.
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