Customer Service: The Competitive Weapon for the 1990s
Demand for total customer service is rolling over business like a juggernaut. Companies that master service will triumph; those that ignore it will be swept into bankruptcy. Total Customer Service shows why understanding customer service is imperative, how to achieve it, what it costs, and provides a six-point plan for acquiring the decisive weapon in business wars.
The Six-Point Plan for Gaining the Competitive Edge • Devise a service strategy • Get top managers to behave like customer service fanatics • Concentrate on motivating and training employees • Design products and services that make good customer service possible • Invest in service infrastructure • Monitor achievement of customer service goals