Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy

Langue : anglais

Edité par Lawrence Erlbaum Associates, 2001

0805817301 / 9780805817300

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Vendeur : killarneybooks, Inagh, Clare, Irlandekillarneybooks

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A propos de cet article

Oversized hardcover, xvii + 447 pages, NOT ex-library. Weight 940g. Book is clean and bright throughout with unmarked text, free of inscriptions and stamps, firmly bound. Minor handling wear. Issued without a dust jacket. -- An exploration of consumer behaviour through the lens of the means-end approach. This book provides valuable insights into how consumers make decisions by connecting product attributes with personal values and benefits. The means-end approach offers a structured framework for understanding these connections and helps marketers create strategies that resonate with consumers' deeper motivations. With contributions from experts in the field, the book covers various aspects of consumer decision-making processes, including the importance of values in consumption, hierarchical decision models, and the integration of this approach into marketing and advertising strategies. It also discusses how this framework can be used to develop more effective advertising messages and market positioning, making it a crucial resource for marketing professionals, advertisers, and business strategists. By focusing on the psychological underpinnings of consumer choices, this volume sheds light on the implicit reasons why people choose specific products and brands. It offers tools for improving communication and understanding consumer values, thus helping brands better align their products with customer needs.…

N° de réf. du vendeur 010628

Titre
Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy
Auteur
Thomas J. Reynolds; Jerry C. Olson
Éditeur
Lawrence Erlbaum Associates
Année de publication
2001
État de l'article
Near Fine
Reliure
Hardcover
Langue
anglais
ISBN à 10 chiffres
0805817301
ISBN à 13 chiffres
9780805817300
Édition
1st Edition

killarneybooks

Inagh, Clare, Irlande

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 20 avril 2017

Frais d'expédition de Irlande vers Etats-Unis

Article5 à 7 jours ouvrés2 à 4 jours ouvrés
Premier articleEUR 34,84EUR 38,00
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All U.S.-bound orders are now shipped with UPS for reliable delivery. Additional customs or import fees are highly unlikely; however, please note buyers remain responsible for any duties or taxes that U.S. Customs may assess. -- Killarneybooks is a family-run bookshop based in the Republic of Ireland. We take pride in accurate listings, careful packaging, and prompt service - most orders ship within 24 hours. All books listed are in stock and ready for immediate dispatch - we are not dropshippers. Inquiries always welcome.…

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professional, academic, non-fiction