Unleashing the Killer App Digital Stategies for Market Dominance

Downes, Larry and Chunka Mui

ISBN 10: 087584801X / ISBN 13: 9780875848013

Edité par Harvard Business School Press, 1998

A propos de cet article

Light curl/bend right by top edge of front d/j flap. Foreword by Nicholas Negroponte. Black cloth with gold lettering on spine. 243 pages.

N° de réf. du vendeur 014603

Détails bibliographiques

• Titre: Unleashing the Killer App Digital Stategies for Market Dominance
• Éditeur: Harvard Business School Press
• Date de parution: 1998
• Langue: anglais
• ISBN à 10 chiffres: 087584801X
• ISBN à 13 chiffres: 9780875848013
• Reliure: Hard Cover
• Édition: 1st Printing
• État de l'article: Fine
• État de la jaquette: Near Fine d/j
• Catalogues du vendeur:
  • Business and Economics

A propos de ce titre

Synopsis

When technologies, products, and services converge in radical, creative new ways, a killer app emerges - a new application so powerful that it transforms industries, redefines markets, and annihilates the competition. The steam engine, the cotton gin, and the Model T were all killer apps of their time. Today's killer apps spring from the digital realm: the personal computer, e-mail, and the World Wide Web. Tempted by the promise of such devastating power, companies large and small, from vast multinationals to lean entrepreneurial start-ups, are remaking themselves into organizations that nurture killer apps rather than succumb to them. How is it done? In this groundbreaking new book, strategists Downes and Mui identify the twelve fundamental design principles for building killer apps and offer a progressive guide to transforming your company into a place where killer apps are born. "Unleashing the Killer App" provides the tools, the techniques, and the proof that you need to incubate the killer app within your organization - and perhaps even release one.

À propos de l?auteur

Larry Downes is a consultant and speaker, and writer. He is an adjunct professor of law at Northwestern University and a visiting fellow of the Diamond Exchange, an executive learning forum that brings together senior executives with leading strategy, technology, and learning experts. Chunka Mui is a partner with Diamond Technology Partners, director of the Diamond Exchange, and executive editor of the business journal Context.