WTF?: What's the Future of Business? : Changing the Way Businesses Create Experiences. Cet article n’est pas disponible.
Langue : anglais
Edité par Wiley & Sons, Incorporated, John, 2013
- Éd. originale
- Livre relié
- Occasion
Vendeur : Better World Books: West, Reno, NV, Etats-UnisBetter World Books: West
Vendeur AbeBooks depuis 14 mars 2016
Etat: Occasion - Assez bon
EUR 6,38
A propos de cet article
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
N° de réf. du vendeur GRP94364271
- Titre
- WTF?: What's the Future of Business? : Changing the Way Businesses Create Experiences
- Auteur
- Solis, Brian
- Éditeur
- Wiley & Sons, Incorporated, John
- Année de publication
- 2013
- État de l'article
- Very Good
- Reliure
- Couverture rigide
- Langue
- anglais
- ISBN à 10 chiffres
- 111845653X
- ISBN à 13 chiffres
- 9781118456538
- Édition
- 1st Edition.
- Poids de l'article
- 1,453 livre
- Dimensions
- N/A
"In today's rapidly changing digital environment, Darwinism is alive and well. What's the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation."
--Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards
Rethink your business model to incorporate the power of "user" experiences
What's the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences.
- Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationships
- Motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind
- Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual!
Discover how user experience design affects your business, and how you can harness its power for meaningful revenue growth
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À propos de l’auteur
BRIAN SOLIS is globally recognized as one of the most prominent thought leaders in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business and culture. He is Principal of Altimeter Group, a leading research-based advisory firm in Silicon Valley. He is the author of Engage! and The End of Business as Usual, both from Wiley. His blog, BrianSolis.com, is among the world's leading business strategy and marketing resources.
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