Wikinomics : How Mass Collaboration Changes Everything

Tapscott, Don; Williams, Anthony D.

ISBN 10: 1591841380 / ISBN 13: 9781591841388

Edité par Portfolio, New York, 2006

A propos de cet article

"No company today, no matter how large or how global, can innovate fast enough or big enough by itself. Wikinomics reveals the next historic step -- the art and science of mass collaboration where companies open up to the world. It is an important book." -- A. G. Lafley, CEO, Procter & Gamble. Hardcover, 324 pp., unclipped jacket. Minimal wear with very tiny coffee drip (?) on rear cover, no owner names or gift notes, clean text, tight binding, slightly worn jacket.

N° de réf. du vendeur 015797

Détails bibliographiques

• Titre: Wikinomics : How Mass Collaboration Changes Everything
• Éditeur: Portfolio, New York
• Date de parution: 2006
• Langue: anglais
• ISBN à 10 chiffres: 1591841380
• ISBN à 13 chiffres: 9781591841388
• Reliure: Hardcover
• Édition: First Printing
• État de l'article: Very Good
• État de la jaquette: Very Good

A propos de ce titre

Synopsis

Book by Tapscott Don Williams Anthony

Présentation de l'éditeur

An updated edition of the national bestseller?now with a new introduction and a new chapter

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.

Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
? Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
? Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
? Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.

An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.