The Write Approach : Techniques for Effective Business Writing

Stockard, Olivia

ISBN 10: 0126715459 / ISBN 13: 9780126715453

Edité par Emerald Publishing Limited, 1999

A propos de cet article

Used book that is in excellent condition. May show signs of wear or have minor defects.

N° de réf. du vendeur 9814967-6

Détails bibliographiques

• Titre: The Write Approach : Techniques for Effective Business Writing
• Éditeur: Emerald Publishing Limited
• Date de parution: 1999
• Langue: anglais
• ISBN à 10 chiffres: 0126715459
• ISBN à 13 chiffres: 9780126715453
• Reliure: Couverture souple
• Édition: 1st Edition.
• État de l'article: Very Good

A propos de ce titre

Synopsis

Olivia Stockard, a New York-based communications consultant, provides techniques to help business writers translate their skills in analysis and logic into successful letters, memos, and reports. Her examples are drawn from paper and electronic documents written in large corporations and small businesses. By judging writing samples and ultimately setting their own standards, readers learn how to evaluate business writing and improve it. It includes exercises, worksheets, and sample revisions and covers memos, letters, and ways to catch readers' eyes. It teaches how to judge writing quality and incorporates actual writing samples from large and small businesses. It emphasizes results-oriented writing.

Présentation de l'éditeur

Olivia Stockard is a New York-based communications consultant who helps business writers use their skills in analysis and logic to produce successful business messages. In this new edition of "The Write Approach", Dr. Stockard looks at how the speed of technology can cause business writers to shortcut the thinking, planning, and editing needed for good writing. Rather than "pushing the send button" quickly without considering the consequences, writers are guided in ways to be more thoughtful in their use of communication tools and practices. The new edition's expanded commentary and exercises underscore the author's basic premise: writers must determine their purpose for writing, consider their readers' expectations, and polish the final product. Self-instructional activities invite readers to practice evaluating and improving business writing.