The global green consumer - A cross border market

Franziska Guhr

ISBN 10: 3638918475 / ISBN 13: 9783638918473

Edité par GRIN Verlag, GRIN Verlag Mär 2008, 2008

A propos de cet article

Neuware -Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 74,0, Northumbria University, course: International Marketing Management, language: English, abstract: This assignment is about the global green consumer and green marketing around the globe. Beside the theoretical information the example of The Body Shop shows the main issues of green marketing in practice.Table of contents:1 CROSS BORDER MARKET SEGMENTATION 32 THE GLOBAL GREEN CONSUMER 32.1 Definition 32.1.1 The Body Shop 62.1.2 The product policy of The Body Shop 62.2 Reasons for the emergence of global green consumers 72.3 Problems in researching 82.4 Green marketing 102.5 Opportunities for the international marketer ¿ now and in the future 122.6 Limitations of marketing such an international cross cultural segment 133 CONCLUSION 14REFERENCE LIST 15APPENDICES 18Books on Demand GmbH, Überseering 33, 22297 Hamburg 24 pp. Englisch.

N° de réf. du vendeur 9783638918473

Détails bibliographiques

• Titre: The global green consumer - A cross border market
• Éditeur: GRIN Verlag, GRIN Verlag Mär 2008
• Date de parution: 2008
• Langue: anglais
• ISBN à 10 chiffres: 3638918475
• ISBN à 13 chiffres: 9783638918473
• Reliure: Taschenbuch
• État de l'article: Neu
• Dimensions: 210 L x 148 H x 3 P (en millimètres) 210 millimètres de largeur par 148 millimètres de hauteur par 3 millimètres de profondeur
• Poids: 51 grammes

A propos de ce titre

Synopsis

Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 74,0, Northumbria University, course: International Marketing Management, language: English, abstract: This assignment is about the global green consumer and green marketing around the globe. Beside the theoretical information the example of The Body Shop shows the main issues of green marketing in practice. Table of contents: 1 CROSS BORDER MARKET SEGMENTATION 3 2 THE GLOBAL GREEN CONSUMER 3 2.1 Definition 3 2.1.1 The Body Shop 6 2.1.2 The product policy of The Body Shop 6 2.2 Reasons for the emergence of global green consumers 7 2.3 Problems in researching 8 2.4 Green marketing 10 2.5 Opportunities for the international marketer - now and in the future 12 2.6 Limitations of marketing such an international cross cultural segment 13 3 CONCLUSION 14 REFERENCE LIST 15 APPENDICES 18