Discover the three regions in northeastern France that are world-famous for their culinary specialties, and particularly for their Champagne, wine and beer, with the newly updated Michelin Green Guide Alsace Lorraine Champagne. Explore diverse landscapes from the rolling foothills of the Vosges Mountains to Champagne's undulating plains; and delight in historic castles, postcard-perfect villages and vineyards, and stately Gothic cathedrals. Michelin's famed star-rating system, respected maps, suggested activities and trusted advice allow you to craft your own adventure, whether planning in advance or deciding spontaneously after arrival.
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In 1889 two brothers, Andre and Edouard Michelin, took over management of a tyre factory in France. This was the start of a great odyssey to develop human transport solutions, while valuing safety, efficiency and the pleasures of driving on the road. In 1908, Andre opened the Travel Information Bureau in Paris to help travellers plan their itineraries and then in 1910 the first Michelin road map was published. Today, Michelin has one of the best mapping systems in the world and offers atlases, maps and travel guides for many countries. The iconic Michelin Man, called Bibendum, is one of the most recognised logos of all time - Andre and Edouard's vision of how a pile of tyres would look if they made a man.
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