Edité par Mehta Publishing House, 2012
ISBN 10 : 8184982992 ISBN 13 : 9788184982992
Vendeur : Lucky's Textbooks, Dallas, TX, Etats-Unis
Etat : New.
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Edité par Thoemmes Press
Vendeur : Powell's Bookstores Chicago, ABAA, Chicago, IL, Etats-Unis
Etat : Used - Like New. Thoemmes Press. Bristol, 2001. Cloth, 8vo. Book is As New. Vol. 1. Twenty years inside life in wall street (1880) / William W. Fowler.
Edité par Thoemmes Press
Vendeur : Powell's Bookstores Chicago, ABAA, Chicago, IL, Etats-Unis
Etat : Used - Like New. Thoemmes Press. Bristol, 2001. Cloth, 8vo. Book is As New. Vol. 2. Trusts, pools and corporations (1905) / William Z. Ripley.
Edité par Thoemmes Press
Vendeur : Powell's Bookstores Chicago, ABAA, Chicago, IL, Etats-Unis
Etat : Used - Like New. Thoemmes Press. Bristol, 2001. Cloth, 8vo. Book is As New. Vol. 3. Corporation finance (1910) / Edward S. Meade.
Edité par Thoemmes Press
Vendeur : Powell's Bookstores Chicago, ABAA, Chicago, IL, Etats-Unis
Etat : Used - Like New. Thoemmes Press. Bristol, 2001. Cloth, 8vo. Book is As New. Vol. 7. Collected articles and chapters.
Edité par Thoemmes Press
Vendeur : Powell's Bookstores Chicago, ABAA, Chicago, IL, Etats-Unis
Etat : Used - Like New. Thoemmes Press. Bristol, 2001. Cloth, 8vo. Book is As New. Vol. 4. Corporation finance. An exposition of the principles and methods governing the promotion, organization and management of modern corporations (1909) / William H. Lough.
Edité par Thoemmes Press
Vendeur : Powell's Bookstores Chicago, ABAA, Chicago, IL, Etats-Unis
Etat : Used - Like New. Thoemmes Press. Bristol, 2001. Cloth, 8vo. Book is As New. Vol. 6. Problems in business finance (1921) / Edmund E. Lincoln.
Edité par Thoemmes Press
Vendeur : Powell's Bookstores Chicago, ABAA, Chicago, IL, Etats-Unis
Etat : Used - Like New. Thoemmes Press. Bristol, 2001. Cloth, 8vo. Book is As New. Vol 8. Collected articles and chapters.
Edité par Pearson Longman / Pearson Education Harlow, 2005
Vendeur : J. R. Young, Birmingham, Royaume-Uni
Edition originale
8vo. First Pearson edition / First printing. ppXI(1)353(3) with monochrome plate section, maps, bibliography, and index. Hardback / hard cover: black boards, backstrip titled etc in gilt. Foot of backstrip a little inwards-curled, tip of lower outer corner of rear board a little bumped. Contents fine. Near FINE copy in FINE unclipped dust jacket.
Edité par Pearson Education, 2005
ISBN 10 : 0582784204 ISBN 13 : 9780582784208
Vendeur : Yare Books, Great Yarmouth, Royaume-Uni
Edition originale
Hardcover. Etat : Very Good. Etat de la jaquette : Good. First Edition.
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Edité par Routledge, 2015
ISBN 10 : 1783531606 ISBN 13 : 9781783531608
Vendeur : Cherubz Books, York, Royaume-Uni
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Edité par Bristol Thoemmes Pr, 2002
ISBN 10 : 1855069830 ISBN 13 : 9781855069831
Edition originale
Hardcover. Etat : Fine. No Jacket. 1st Edition. (Desk-BR ) A heavy set of 8 volumes that may require additional postage depending upon shipping destination. Still in original shipping carton. . List Price - Amazon- $895.00. "Advertising in one form or another has been around for millennia, and examples of advertising images and slogans can be found even in the classical world. From the 18th century onwards, advances in printing technology made mass advertising a reality. The late 19th and early 20th centuries brought a reappraisal; with increasingly large sums of money being spent on advertising to larger and larger markets, thoughtful minds began considering issues such as advertising effectiveness and cost. Both the nascent discipline of marketing and advocates of scientific management began to consider advertising, its value and its meaning. In doing so, they pioneered many of the techniques of advertising that are still used today. This eight-volume set focuses on the developments during the period 1870-1920. It includes works on the theory and practice of advertising by pioneers in the field such as Paul Cherington, Herbert Casson, Arch W. Shaw and Walter Dill Scott, as well as lesser-known but important figures including Harry Tipper, Thomas Russell and Frank Parsons. Volumes 7 and 8 contain a collection of essays and journal articles on the question whether advertising was a corrupting force, both economically and morally, with contributions by Samuel Courtauld, Lewis Haney, Richardson Evans and G.D.H. Cole. Sampson's classic "History of Advertising" is included as a measure of where and how the field had developed prior to the modern period. As with earlier sets in this series, the works reproduced here show how an increasing understanding of consumer needs and responses informed advertising practices and led to the adoption of new methods and new media." (Publisher). Book.
Edité par Pearson Education, London, 2002
ISBN 10 : 0273654373 ISBN 13 : 9780273654377
Vendeur : Goldring Books, Eastbourne, Royaume-Uni
Edition originale
Hard Cover. Etat : Fine. Etat de la jaquette : Fine. First Edition. First edition, First printing. A Fine unmarked copy with Fine complete dustjacket. The book identifies the lessons learned throughout past centuries of management and in doing so reduces uncertainty in the future, as many of the challenges managers face today have been faced before. It provides examples of unchanging fundamental principles in management including: Medici Bank, a medieval multinational M-form company; East India Company, described by Drucker as one of the world's greatest 'knowledge companies'; Cistercian order of monks, masters of organisation and innovation; the military 'managers' who have defined our modern concepts of strategy. 22 Size: 8vo - over 7¾" - 9¾" tall.
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Edité par Thoemmes Press, Bristol, 2001
Vendeur : Bookcase, Carlisle, Royaume-Uni
Edition originale
Cloth Covered Boards. Etat : Mint. First Edition. Gilt decorated spine. Edited and introduced by Morgen Witzel. 0.0.
Edité par Thoemmes Press, Bristol, 2001
Vendeur : Bookcase, Carlisle, Royaume-Uni
Edition originale
Cloth Covered Boards. Etat : Mint. First Edition. Gilt decorated spine. Edited and introduced by Morgen Witzel. 0.0.
Edité par Bristol: Thoemmes Pr, 2000
ISBN 10 : 1855066289 ISBN 13 : 9781855066281
Edition originale
Hardcover. Etat : As New. No Jacket. 1st Edition. (Desk-BR) A heavy set of eight volumes that may require additional postage depending upon shipping destination. Still in original shipping carton) "Marketing and advertising can be said to represent the first formal, "scientific" attempts at communication on a universal level. Early marketers, in the age of mass production, aimed to reach the widest possible audience for their products, and advertising was the first and most spectacular tool they employed. Although desparate elements of marketing practice have been around for a long time, it was only in the early 20th century that marketing began to emerge as a coherent business discipline. The consequences of that emergence were to be profound, for business and consumers alike. Early texts on marketing focused on areas such as the organization of marketing and its place within the business, effective communication with consumers, and stimulation of consumer demand. All of these concerns for marketers today. This collection provides some of the most significant early writings which illustrate the ways in which marketers approached these issues. Marketing theory in the early 20th century drew heavily on prevalent theories of sociology and psychology, and the collection incorporates relevant material from these fields. The eight volumes comprise six complete works and two new compilations of articles and shorter extracts. Included are an overview of the subject, a textbook, and works in the specialist areas of sales management, market research, industrial marketing and advertising, the key areas of interest before the Second World War. Featuring some very scarce and inaccessible original writings, the set should be of use to any study of the basic principles of marketing as once practised, as well as "back to basics" lesson for those working in modern marketing." (Publisher). Book.
Edité par Thoemmes Press, 2001
ISBN 10 : 1855066335 ISBN 13 : 9781855066335
Vendeur : Powell's Bookstores Chicago, ABAA, Chicago, IL, Etats-Unis
Etat : Used - Like New. Facsimile edition. 2001. Hardcover. May have a remainder mark. Fine.
Edité par Thoemmes Press, 2002
ISBN 10 : 1855069954 ISBN 13 : 9781855069954
Vendeur : Powell's Bookstores Chicago, ABAA, Chicago, IL, Etats-Unis
Etat : Used - Very Good. 2002. Cloth. 8vo. xi, cxiv and 1312 pp. Minor shelf wear. Volumes 2 and 3 have bumped corners and dented top boards. Overall, Very Good.
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Edité par Thoemmes Press, 2000
ISBN 10 : 1855066289 ISBN 13 : 9781855066281
Vendeur : Powell's Bookstores Chicago, ABAA, Chicago, IL, Etats-Unis
Etat : Used - Like New. 2000. Thoemmes Press. Bristol, 2000. Library Binding. 8vo. Book is As New. Reprinted from various editions. Vol. 1: The Economics of Marketing and Advertising (1923), William D. Moriarty. Vol. 2: The Marketing Problem: How it is Being Tackled in the U.S.A. (1926), Edward T. Elbourne. Vol. 3: Scientific Sales Management Today (1929), Charles W. Hoyt. Vol. 4: Cases on Industrial Marketing (1930), Melvin T. Copeland. Vol. 5: The Psychology of Advertising (1932), Walter D. Scott. Vol. 6: Marketing Research Technique (1931), Percival White. Vols. 7 & 8: Collected and Articles and Chapters.
Edité par Greenleaf Pubns, 2015
ISBN 10 : 1783531614 ISBN 13 : 9781783531615
Vendeur : Revaluation Books, Exeter, Royaume-Uni
Hardcover. Etat : Brand New. 236 pages. 8.25x6.00x0.75 inches. In Stock.
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