The Future of Competition: Co-Creating Unique Value With Customers

C. K. Prahalad; Venkat Ramaswamy

ISBN 10: 1578519535 / ISBN 13: 9781578519538

Edité par Harvard Business Review Press, Boston, Mass, 2004

A propos de cet article

257pp. fine small closed tear at top of spine< clean with tight binding, no marks or tears. Customer relations in business. SIGNED and inscribed by AUTHOR. 8vo. N° de réf. du vendeur 017552

Détails bibliographiques

Titre : The Future of Competition: Co-Creating ...

Éditeur : Harvard Business Review Press, Boston, Mass

Date d'édition : 2004

Reliure : Hardcover

Etat : Fine

Etat de la jaquette : As New

Signé : Signed by Author(s)

A propos de ce titre

Synopsis :

New

Présentation de l'éditeur:

The Future of Competition argues that in a world in which information is readily available to everyone, the role of the customer has changed dramatically

Once passive recipients of the products and services companies created for them customers are now active participants who actually co-create the value they receive, from products and services they help develop, test, and distribute.

Whereas in the 1990s competitive advantage was derived from the authors landmark notion of core competencies (those activities a company does better than anyone else), in the future it will come from how proficient companies are at providing opportunities for customers to co-create unique experiences.

Prahalad and Ramaswamy present four key building blocks that will enable companies to co-create the future with customers transparency, access, dialogues, and risk management and illustrate them through rich examples from a wide range of companies. As bold and far-reaching as Competing for the Future a decade ago, this book will redefine strategy for the Information Age.